Bras and the Breast Cancer

Bras and the Breast Cancer

Can you trust the leading authorities of your culture? Can you trust your culture’s government? Can you trust your culture’s private industry?”

We asked these questions in 1995 at the end of our book Dressing to Kill: The Link Between Breast Cancer and the Bra. Before writing our book, we sent the details of our research to the National Cancer Institute, the American Cancer Society, the President’s Cancer Panel, the American Women’s Medical Association, the National Organization for Women, the National Women’s Health Network and the National Women’s Health Resource Center. There was no answer. Not one. Due to the lack of interest, we decided to publish our findings in a book and deliver the information directly to women who need to hear it.

But do women get the message?

It has been 12 years since our book was published. During that time, more than 500,000 women in the U.S. alone have died of breast cancer, and 2,000,000 more have been diagnosed with this dreadful disease – a disease that in most cases can be prevented by loosening or removing bras. Still, this life-saving information was actively suppressed and censored by the medical and lingerie industries.

Examples of Suppression and Censorship

A large public relations firm in New York City was willing and able to help us make this information public.A major media announcement and celebration were planned. Days later, however, the firm withdrew its offer of assistance, stating that one of its clients, a large medical center, objected to working with us.

A public relations firm in Sydney, Australia has agreed to help promote our work while we do outreach work in their country. But he also reversed himself. We asked if there were any conflicts of interest, such as lingerie industry clients. They said they didn’t have it. But as it turned out, they explained that they represent a pharmaceutical company that makes a breast cancer treatment drug, and that breast cancer prevention and treatment are contradictory.

The Intimate Apparel Council (the US trade association for the billion-dollar bra industry) has threatened to sue our publisher, Avery Publishing Group, if Dressed To Kill is released. The publisher said the promotion will help spread the word. The case never materialized.

Bras and the Breast Cancer

After the book was published, the NBC television news show Dateline became interested in doing a story about our work. We were extensively interviewed by a skeptical reporter who was his supporter. The story was then abruptly terminated. The producer has secretly disclosed that the policy of General Electric, which owns NBC, is to refrain from publishing news that could adversely affect other GE interests. As it stands, GE is a manufacturer of mammography machines.

Women’s magazines such as Glamour, Self, and others have published critical stories about finding “experts” who will condemn our work and encourage women to continue wearing bras. Elle magazine planned a positive story about the bra/cancer link, but was forced to pull the story by bra advertisers. It was filmed in various newspapers around the world, such as the UK’s Guardian, before the news was published for fear it would “paniculate the public”, including underwear advertisers.

Bras and the Breast Cancer

The British Fashion Council (the equivalent of the UK’s Intimate Wear Council) published the Breast Health Handbook in 1996 to counter our efforts. They announced the creation of the Breakthrough Breast Cancer Foundation, which will receive donations from bra sales to fund genetic research into breast cancer. The book criticizes our study, stating, “The notion that bra-wearing promotes cancer by trapping toxins has been recently advanced by researchers at the Institute of Culturelological Studies (sic) in Hawaii. Researchers from earlier in August dismissed it as clamor.” Without any medical evidence or research, the book informs women that wearing a bra is a health necessity.

Bras and the Breast Cancer

Our original publisher, Avery, was acquired by giant Penguin Putnam in 1998. The new publisher did not list the book for three years and refused to reclaim the publishing rights from copyright holders Singer and Grismaijer. The book was virtually non-existent and was thought to be out of print. Finally, upon repeated requests, the publishing rights were granted to us in October 2001. (ISCD Press has been holding it ever since.)

In 2000, a television documentary called Bras- The Bare Facts was shot by Channel 4 in the UK. In the documentary, 100 women with fibrocystic breast disease went braless for 3 months to document its effect on breast cysts and pain. Two leading British breast surgeons conducted the study.

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